Shipsi gives your customers a tracking experience that keeps them “in the know” about their orders, delivered in your brand voice, and helps your brand to make the most of the hard-won customer attention it has already earned.
Branding your post-sales customer parcel tracking comms is just the beginning. Shipsi helps brands deepen customer relationships during the critical post-purchase window, with tracking communications that reduce anxiety, build relationships, and stay consistent across every carrier in each order’s journey.
Our approach combines notification with cross-sell and up-sell capabilities, helping brands to grow customer lifetime value.
After checkout, a typical customer checks their order status several times before it arrives. Each visit is attention the shipper has already earned, usually at great effort. Yet many brands hand off this valuable, hard-won attention to a carrier’s tracking page, with generic branding and limited or non-existent functionality, at precisely the moment they should be doubling down on it.
Carrier-branded tracking pages squander opportunities for superior customer care, brand credit, and cross-sell. Their historically high open rates, as high as 80% for some tracking pages , are a missed opportunity for brand reinforcement and relationship building. Shippers that use multiple carriers lose the ability to provide a consistent level of service during shipping and post-sales, as the experience varies by carrier and doesn’t stay consistent across your brand.
Carrier tracking pages usually do the bare minimum for the end customer. They lack highly responsive interactive capabilities for customers, and their scan notification updates give anxious customers no insight into whether they can trust the delivery promises being made. They are passive and reactive, and offer no proactive resolution for shipping exceptions, which puts your brand at risk. The customer doesn’t care whether it was “the carrier’s fault”; they bought the goods from you, and you’ll get the negative reviews and complaints.
Each tracking update is a chance for your brand to earn the credit for a smooth delivery and the repeat purchase that follows, which is why Shipsi treats tracking as a core part of post-purchase care.
Shipsi gives you a tracking experience that speaks your customer’s language, delivered in your brand voice. No logistics vendor’s branding stands between your brand and your customer. Both the substance of your tracking communications and the underlying systems that back them up are designed to keep customers feeling that they are “in the know” about the status of their orders, which reduces anxiety and builds the relationship.
The Shipsi experience ports across multiple nodes and carriers in each order’s journey. It does not degrade in the handoff from one partner to another on different legs of the journey, so your customer gets the same level of service from your brand, whichever carrier is delivering.
Shipsi makes it easy to get moving quickly and with minimal effort. We also offer supported onboarding: a Shipsi rep confirms all communications for content, rendering, and look & feel before anything reaches a customer.
Most brands hand their tracking communications to each carrier’s tracking page. Third-party tracking page solutions only partially solve the problem; they are limited in terms of the carriers that they work with, restricting choices for customers and brands. Shipsi is an integrated solution that coordinates the promise you make to your customers with the delivery against that promise. Order tracking is one part of a broader suite of products that helps you make better promises, do better at keeping those promises, and get ahead of exceptions so your customers are kept happy no matter what.
Delivery notifications are opened at 80%+, vs. 5% for typical marketing emails. Delivery notifications are a moment of maximum inbound attention from customers; with Shipsi’s customized delivery tracking, we help businesses make the most of that attention.
tracking-page engagement
where is my order contact rate
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